When you hire DRP for your photo projects you can rest assured that you will always be getting the highest quality images at affordable rates. I am not a run & gun photo company. I take pride in the work I do and I provide professional, consistent work. Producing high-quality, professional images requires sufficient time on site and even more time during the editing process. And this shows in the final product that I provide to clients.
Benefits of Professional Photography
Does using professional photography really increase your chances of a selling a property? The answer is a resounding YES! True, professional, attractive images play a huge role in the marketing of homes and properties.
Buyers today have very high visual expectations and short attention spans. Perhaps the best way to capture a buyer’s attention and entice them to visit a property is with the use of attractive and inviting photos.
Several studies have shown that homes marketed with professional photography get more showings which in turn leads to the home selling faster and for more money.
A recent article from the Wall Street Journal stated that, “listings with nicer photos gain anywhere between $934 and $116,076 – as measured by the difference between asking and final price–over listings using non-professional photos.”
Other reasons include:
- Your client will be pleased to see how well you are presenting their property which can lead to repeat business, not to mention the potential referrals and positive word-of-mouth it will gain you.
- Great photos and marketing efforts don’t go unnoticed. Neighbors of the listing property will keep an eye on how a property is marketed. If they’re impressed by your efforts they will likely seek you out to help sell their home one day.
- If you’re competing for a listing, making the commitment to represent your home with a marketing strategy that includes professional photography and beautiful virtual tours can help you win the listing over those agents who are behind the curve.
Many agents may say, “Photography doesn’t sell homes, pricing it right does,” and that’s true, price IS the most important factor overall. Photographs alone will rarely sell a home. However, once a home is priced within its proper market value it has to compete with potentially hundreds of other similar properties. The key then is getting potential buyers to physically come look at a home. In the online search market of today, there’s only one way to do that…..professional, high-quality photography. If you ask potential buyers why they decided to visit a particular home you’ll often hear answers like, “we loved the photo of the beautiful landscaping in the backyard,” or “we loved the view that the home has,” or “in the photos the house just appeared more inviting and comfortable than others we looked at.”
Simply put, once a home is priced right photography makes a huge difference. Before a home can sell it must have potential buyers visiting it and it’s common sense that if you can attract more potential buyers to your home then you’re going to significantly increase your chances of selling the home faster and for more money.
Making a small investment in marketing your home with professional photography can pay huge dividends for everyone. Contact Davis Real Estate Photography today and help your listing stand out from the masses.
How Many Photos Do You Need for a Listing?
The main thing to keep in mind is that the quantity of photos that you use for your listing isn’t as important as the quality.
You want good coverage of your listing but you don’t need to go overboard because most people’s attention spans are quite short especially when they’re searching through hundreds of online listings. The general consensus seems to be that 20-25 high quality images is the maximum that you’ll need for most listings. For unique and very high dollar homes then it’s a good idea to include more photos but usually anything over 30-35 would still be overkill. You want your listing photos to attract potential buyers and entice them to come and view the property in person but you still want to leave a little mystery also. You don’t want them to feel like they’ve “seen it all” when it comes to what your listing offers.
More than likely, if you’re paying extra for dozens and dozens of listing photos taken from almost every conceivable angle you’re wasting that money because it’s going to be extremely rare for a person to click through that many photos of any one property. Plan on 20-35 selective images to spotlight your listing and you’ll be right on track.